How real marketers use data science

We spend a lot of time on this podcast talking about how to build data science solutions. Implicit in many of those conversations is perhaps the most fundamental truth of product design and development: we build data science solutions because people use them. We aren’t doing this just for fun — the reason we spend so much time, effort, and energy to refine our solutions is that it actually matters to real people.

This month, we talk to some of those people. In particular, we sat down with two members of the team at Made In Cookware (http://madeincookware.com/) to discuss what makes their business unique, how they approach understanding and marketing to their customers, and how data science and AI help them do all of that. You’ll hear about:

• What kitchen knives can teach you about product design and development


• Which type of pan you should use to cook a steak, and how that can help you understand customer segmentation


• How AI saves real marketers real time while also giving them better results

About Made In

Made In Cookware (Made In) is a premium cookware brand based in Austin, TX. Founded in 2017 but born of a 4th-generation, family-owned kitchen supply business, Made In creates best-in-class cookware developed in partnership with the world’s finest chefs and foremost craftsmen. Today, you’ll find Made In products in more than 2,000 restaurants, in the hands of James Beard Award-winning chefs at Michelin-starred restaurants across the country, and in the kitchens of home cooks everywhere. Made In products have garnered over 100,000 5-star reviews, and the company was named one of Inc. Magazine’s best workplaces and Newsweek’s best online shops of 2024.

For the full show notes, including who's who, see the ⁠⁠⁠⁠⁠⁠⁠Medium writeup⁠⁠⁠⁠⁠⁠⁠.